Broker Check
Bill Riddick
Bill Riddick
Riddick & Co Entrepreneurial Finance Financial Advisor
https://riddickfinance.com 772-617-5757

William (Bill) Riddick has a series 66 (investment adviser representative) and offers investment advisory services through Riddick & Co Entrepreneurial Finance, LLC. He is also a licensed insurance producer in the state of Florida for life, health and annuities.

  • Financial Planning, Goal Analysis & Generational Planning
  • Institutional Investment Management Strategies for Individuals & Businesses Owners.
  • Business Retirement Plans (401Ks w/ Roth, Profit Sharing, Defined Benefit, Simple IRA, SEP IRA, etc.).
  • Term & Permanent Life Insurance, Disability Insurance, Long Term Care


  • Fixed & Indexed Annuities including living benefit riders


  • Fiduciary Standard of Care

The Financial Literacy Crisis

Lifestyle Read Time: 3 min

Imagine driving a car without a basic understanding of the rules of the road or even how to operate it. Scary thought.

Here’s another scary circumstance – one that is all too real. Many Americans are making financial decisions with minimal financial knowledge of investing, budgeting, and credit. The TIAA Institute conducted a survey on U.S. financial literacy, asking 28 basic questions about retirement savings, debt management, budgeting, and other financial matters. The average respondent answered only about half of the questions correctly.1

Another recent survey conducted by the Census Bureau found that almost 40% of Americans say that it has been somewhat or very difficult to pay for usual household expenses in the last seven days.2

It has been said that knowledge is power, and if that’s true, then too many Americans lack the power to control their financial futures. Financial success rarely happens by accident; it is typically the outcome of a journey that starts with education.

One of the obstacles to greater financial literacy is the so-called “Lake Wobegon effect.” In other words, we all consider ourselves above average, and based on that belief, it only follows that our financial understanding is above average. Unfortunately, this assumption has a flaw: it may discourage us from learning as much as we need in order to continue adapting to an ever-changing financial landscape.

The more informed we are, the more informed our financial decisions may become. Fortunately, we can consult a wide range of resources in pursuit of greater financial knowledge.

If you are committed to increasing your financial literacy, think about turning to financial professionals with your questions or visiting a U.S. Treasury-sponsored website created for that very purpose.3

1.TIAAInstitute.org, 2025
2. Census.gov, 2025
3. MyMoney.gov, 2025

The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. It may not be used for the purpose of avoiding any federal tax penalties. Please consult legal or tax professionals for specific information regarding your individual situation. This material was developed and produced by FMG Suite to provide information on a topic that may be of interest. FMG Suite is not affiliated with the named broker-dealer, state- or SEC-registered investment advisory firm. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security. Copyright FMG Suite.

Have a Question?